YOUNGISTAN: Denim and Denim all the way!

So.. What makes denim the most famous fabric?? I always wondered if there was any garment denim less! Well tell you what there are denim themes and a blogger template too.....! I was on a shopping spree recently and couldn't resist with yet another denim for myself though I'm not blessed with an excellent physic.. :D!

One of the oldest and yet most versatile fabric on the planet has always been on the desks of any garment counter!
It has evolved over the years from the early cowboy stuff of 1930's to the denim necklace blended with diamonds! Its the hottest selling item at any given point in any country. The craze it carries with an equally experimentation that its subjected to makes this garment one of the greatest inventions of the Fashion industry!

Marketed by almost all the famous firms, Levis Strauss n Co. leads the pack with Lee, Wrangler,Pepe Jeans, Trigger, Live in, Disel etc.. to follow.

When it comes the history.. lemme put an incident which triggered the Jeans!

In 1853, the California gold rush was in full swing, and everyday items were in short supply. Levi Strauss, a 24-year-old German immigrant, left New York for San Francisco with a small supply of dry goods with the intention of opening a branch of his brother's New York dry goods business. Shortly after his arrival, a prospector wanted to know what Mr. Strauss was selling. When Strauss told him he had rough canvas to use for tents and wagon covers, the prospector said, "You should have brought pants!," saying he couldn’t find a pair of pants strong enough to last.

Denim Blue Jeans

Levi Strauss had the canvas made into waist overalls. Miners liked the pants, but complained that they tended to chafe. Levi Strauss substituted a twilled cotton cloth from France called "serge de Nimes." The fabric later became known as denim and the pants were nicknamed.

Here comes the Time-Line of Denim..

1800’s: American gold miners wanted clothes that were strong and did not tear easily. To meet this demand, Leob Strauss started a wholesale business, supplying clothes. Strauss later changed his name from the rather plain Leob to the extremely recognizable Levi.

1930's: Cowboys - who often wore jeans in the movies - became very popular, which lead to an increased interest in the rugged trousers.

1940's: Fewer jeans were made during World War 2, but American soldiers did introduce them to the world by wearing them when they were off duty. After the war, rival companies, like Wrangler and Lee, began to compete with Levi's for a share of the international market.

1950's: Denim became very popular with young people in the 1950's. It was the symbol of the teenage rebellion in TV programmes and movies - think James Dean in the 1955 film Rebel Without a Cause! Some schools in the US went so far as to ban students from wearing denim.

1960-70's: Manufacturers started to make different styles of jeans to match the 60's fashions: embroidered jeans, painted jeans, psychedelic jeans... In many non-western countries, jeans became a symbol of ' western decadence' and were very hard to get.

1980's: In the 1980's jeans became high fashion clothing. Famous fashion designers like Gucci started making jeans, with their own labels on them, and jean sales started to rocket.

1990's: Although denim is never completely out of style, it certainly goes out of "fashion" from time to time. The 1990's youth market wasn’t particularly interested in 501s and other traditional jeans styles, mainly because their parents: the "generation born in blue" were still wearing them. No teenager in their right mind would be caught dead in anything their parents are wearing, so the 1990's youth turned to other fabrics and styles like cargo pants, khakis and branded sportswear.

Denim was still in vogue, but it had to be in different finishes, new cuts, shapes, styles, or in the form of aged, authentic, vintage jeans, discovered in markets, and second-hand stores, not conventional jeans stores. Levi Strauss & Co., the No.1producer of jeans closed 11 factories in the 1990's.

2000: Jeans made a come back on the catwalk with big name designers Chanel, Dior, Chloe and Versace adding them to their summer ’99 collections.

Time-line credit goes to nzgirl

Before you can start following up, lemme also include some pictures ....!